AI Insights · Timothy · January 2022
Top 5 Food and Drink Apps in Brazil in Q4 2021
Explore the performance of the top 5 Food and Drink apps in Brazil during Q4 2021, including trends in downloads and active users.
During the fourth quarter of 2021, the Food and Drink app category in Brazil showcased notable performance on the unified platform, comprising both iOS and Android data. Here’s a closer look at the trends for the top five apps: iFood: pedir delivery em casa, McDonald's Offers and Delivery, Zé Delivery de Bebidas, Burger King Brasil, and Rappi: Market and Food Online.
iFood: pedir delivery em casa saw its weekly downloads fluctuate, starting at around 403K at the end of September and peaking at approximately 476K by the end of December. Weekly active users for this app ranged from 10.5M to 12.4M, with notable peaks and troughs throughout the quarter.
McDonald's Offers and Delivery experienced a significant spike in weekly downloads, particularly in mid-November, reaching nearly 476K. Active user numbers mirrored this trend, peaking at around 2.6M in the same period and maintaining a robust presence throughout the quarter.
Zé Delivery de Bebidas had a steady increase in weekly downloads, with numbers rising from approximately 123K at the beginning of the quarter to over 222K by the end of December. Weekly active users also saw growth, culminating in around 850K towards the end of the year.
Burger King Brasil maintained a steady download rate, with a peak of about 138K in late November. Active users fluctuated slightly, with numbers ranging from approximately 446K to 661K during the quarter.
Rappi: Market and Food Online showed varied weekly download trends, peaking at nearly 190K in late November. Active user numbers remained relatively stable, ranging from 1.4M to 1.6M throughout the quarter.
These insights into the top Food and Drink apps in Brazil for Q4 2021 are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.